About Us

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Our Story: Beyond the Stitch

Knottie wasn’t born in a boardroom; it was born from a simple observation: clothing should be an experience, not just a fabric. We started with a focus on the most active members of the family—the kids—creating the now-signature 330 GSM Fleece Winter Wear that parents trust for durability and children love for its cosy warmth.

What began as a specialised kids’ boutique has evolved. Today, Knottie is a complete lifestyle destination. Whether it’s our vibrant Summer Collections for boys and girls or our sophisticated seasonal edits for Men and Women, we ensure that every member of the family feels the “Knottie touch”—premium quality, thoughtful design, and effortless style.

Our Mission: Quality Without Compromise

Our mission is to bridge the gap between high-end fashion and everyday comfort. We strive to provide versatile wardrobes—from breathable summer linens for toddlers to heavy-duty winter sets for adults—ensuring that quality is never sacrificed for a price tag.

Our Vision: Dressing Generations

We envision Knottie as more than a store; we want to be a household name synonymous with reliability. Our goal is to expand our Unisex and Adult lines to match the playfulness and comfort of our kids' collections, dressing your family through every season of life.

Customer Care: Our Commitment to You

At Knottie, the sale doesn't end at the checkout. We pride ourselves on a "Family First" support system. Whether you have a question about the GSM weight of our fleece or need help navigating our size ranges (from 3–12 years to adult fit), our team is dedicated to ensuring your experience is as seamless as our seams.

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